WHY LIQUOR OVERPRICING AT RETAIL STORES IS RAMPANT IN UTTARAKHAND?
Mukesh Devrari Consumers cannot buy liquor at MRP (Maximum Retail Price) mentioned on the liquor bottle anywhere in Uttarakhand. If any consumer argues with retail liquor stores, they simply taunt the buyers and chase them away. They challenge buyers to purchase liquor on MRP wherever they can find it. Interestingly during the tenure of Congress government in Uttarakhand, a similar situation existed, but there were voices of protest all around. Mainstream media also raised the issue time and again. All liquor buyers abused Congress government for overpricing. Congress lost power in state elections. Among many other reasons, corruption in the liquor market also contributed to the defeat. BJP came to power, but nothing changed on the ground. Almost all liquor stores are still charging over prices. And if any consumer dares to oppose liquor stores or argues with them or requests them not to overcharge, he or she immediately puts his life in danger. Buyers are ...